Course Overview

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.

DURATION

5 Days

LEARNING OBJECTIVES

By the end of the training, participants will:

·        Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective

·        Develop better sales/marketing activities to maximise returns on investment

·        Clearly define the difference between consumer needs and customer needs to heighten purchase decisions

·        Develop powerful communication tools to support trade initiatives

·        Achieve higher levels of customer commitment for your sales/marketing initiatives

·        Develop simple yet effective processes that align your strategies to those of your target customers

COURSE OUTLINE

To be communicated on request